Writing style guide
DueDil. Not duedil or Duedil. DueDil.
Headings should be sentence case, "What will banks be doing in 2029?” not “What Will Banks Be Doing in 2029?”
Avoid overusing the D-word – ‘Data’ when talking about what DueDil offers. We provide company insights, company information, company intelligence, we’re not a data aggregator. When speaking broadly or about our solutions say ‘intelligence’ or ‘insights’. When it's specific use 'data'. e.g. "Business decisions are driven by intelligence", vs. "the data in their CRM".
Be aware of different terminology in different industries, e.g. customer sign-ups in insurance you’ll hear about “Quote and Buy” whereas in banking they will call it “onboarding”.
Make it about them, not us. Clients/prospects are the hero of their own story, so focus on what we can do for them, not what we do. In buttons, use first person wherever possible, e.g “Get my download” not “Get your download”.
UK first – Default spellings and terminology should be British. In pieces written by a specific author it’s fine to use their own vernacular, e.g. an article written by an American CEO can use Zs and American idioms.
DueDil vs. DueDil. Where possible try to differentiate between DueDil the company and our solutions. e.g. specifically mention the API or Web App if that’s what you’re referring to.
The B.I.G. The DueDil Business Information Graph™️ is a trademarked term, however we also refer to it as simply “the B.I.G.” and “the Business Information Graph” for the sake of space.
FinTech not fintech, Fintech or Fin Tech.
Insurtech not Insuretech
Avoid hyphenation unless two words can’t be combined e.g. ‘real’ and ‘time’, e.g.
onboarding not on-boarding
Ecosystems not eco-systems
real-time not real time
Don't spell out numbers use figures to make them easier to read and more attention grabbing e.g. ‘8 million’, not ‘eight million’.