Brand Guidelines
For guidance on how to apply our brand guidelines, or for design requests, please contact

marketing@fullcircl.com

Colour is a powerful means of establishing brand recognition, helping establish a clear and distinctive visual identity for FullCircl. Colour sets the mood of our brand expression, and more importantly, creates mental associations to the meaning of our brand within the context of the world it lives in.

Brand Colours

Colour Palette
Our primary colour palette is simple and impactful, comprising of several greens, a complimentary royal blue, and a high contrast coral, as well as greys, cream and white. These are the colours of both our identity, as expressed through our logo, and in our imagery. This concise palette of colours will help increase visual impact and overall brand recall.​

Hex, RGB and CMYK values are provided to give the closest representation across different display mediums. CMYK is only used for documents designed for print – computer monitors, mobile phones and tablets display colours in RGB so this should be used for most digital uses.

Primary Colours

Ming
HEX:
#246A73 | RGB: 36, 106, 115 | CMYK: 82%, 37%, 43%, 25%
Teal
HEX:
#2D7D7F | RGB: 45, 125, 127 | CMYK: 79%, 30%, 45%, 15%
Spring Green
HEX: #52FFB8 | RGB: 82, 225, 184 | CMYK: 55%, 0%, 47%, 0%
St Patricks Blue
HEX:
#393068 | RGB: 57, 48, 104 | CMYK: 92%, 91%, 26%, 16%
Hot Coral
HEX:
#FE4E60 | RGB: 254, 78, 96 | CMYK: 0%, 81%, 48%, 0%

Secondary Palette

Alice Blue
HEX
: #EDF4F5 | RGB: 237, 244, 245 | CMYK: 9%, 2%, 5%, 0%
Cultured
HEX:
#F9F9F9 | RGB: 249, 249, 249 | CMYK: 2%, 2%, 2%, 0%
White
HEX:
#FFFFF | RGB: 255, 255, 255 | CMYK: 0%, 0%, 0%, 0%
Fuscous Grey
HEX:
#50504f | RGB: 80, 80, 79 | CMYK: 61%, 61%, 51%, 46%

Complimentary Palette

Deep taupe
HEX: #6A595C | RGB: 106, 89, 92 | CMYK: 51%, 54%, 44%, 38%
Alabaster
HEX:
#EDEBE3 | RGB: 237, 235, 227 | CMYK: 9%, 7%, 12%, 0%
Isabelline
HEX:
#F8F6F2 | RGB: 248, 246, 242 | CMYK: 4%, 3%, 6%, 0%
Dark Cyan
HEX:
#368F8B | RGB: 54, 143, 139 | CMYK: 76%, 23%, 46%, 6%
Keppel
HEX:
#3DC7AF | RGB: 61, 199, 175 | CMYK: 66%, 0%, 41%, 0%
Violet
HEX:
#240046 | RGB: 36, 0, 70 | CMYK: 98%, 100%, 34%, 47%