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Data Driven Architecture
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Updated on:
July 19, 2023

Data Driven Architecture

Data Driven Architecture is an approach to building systems and applications that prioritises the use of data to inform design and decision-making.

  • Data Driven Architecture is an approach to building systems and applications that prioritises the use of data to inform design and decision-making.
  • The goal of Data Driven Architecture is to create systems that are flexible, scalable, and responsive to changing data.
  • Data Driven Architecture relies on a range of tools and technologies, including data warehouses, data lakes, and machine learning algorithms.

About FullCircl

FullCircl is a Customer Lifecycle Intelligence (CLI) platform that helps B2B companies in financially regulated industries do better business, faster. Its solutions allow front and middle office teams to win the right customers, accelerate onboarding and keep them for life.

FullCircl has merged with ID&V platform provider W2 Global Data to provide regulated entities with the next generation of regulatory compliance.

Data Driven Architecture is an approach to building systems and applications that prioritises the use of data to inform design and decision-making. The goal of Data Driven Architecture is to create systems that are flexible, scalable, and responsive to changing data. This approach recognises that data is a valuable asset and seeks to harness that asset to improve system performance and outcomes.


Data Driven Architecture relies on a range of tools and technologies to collect, store, and analyse data. These tools include data warehouses, data lakes, and machine learning algorithms. Data warehouses are databases that are designed for reporting and analysis, typically used for business intelligence and decision-making. Data lakes are large repositories of raw, unstructured data that can be used for a variety of purposes, including machine learning and data mining. Machine learning algorithms are used to analyse and make predictions based on data, using statistical models and algorithms to identify patterns and relationships.


Data Driven Architecture is particularly relevant for financial services organisations, which rely heavily on data to make informed decisions and manage risk. For example, banks may use Data Driven Architecture to analyse customer data and develop personalised products and services. Insurance companies may use Data Driven Architecture to develop more accurate risk models and underwrite policies more effectively.


One of the key benefits of Data Driven Architecture is that it enables organisations to be more responsive to changing data. By analysing data in real-time and making decisions based on that analysis, organisations can quickly adapt to changing market conditions and customer needs. Data Driven Architecture can also help organisations identify new opportunities and optimise existing processes, leading to increased efficiency and profitability.

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